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Marketing and Events Coordinator

POSITION: MARKETING AND EVENTS COORDINATOR

REPORTS TO: Executive Director
HOURS:
Full-time exempt, some nights and weekends
DIRECT REPORTS:
Interns

About the Weill Center for the Performing Arts
The Weill Center for the Performing Arts is a 1,150-seat live event venue in Downtown Sheboygan, WI. The Weill Center presents a series of live performances including music, comedy, variety acts, movies and more. In 2001 the theater was restored to its original Spanish Colonial Revival architectural style and atmospheric theater, as built in 1928. The theater is currently listed on the National Register of Historic Places. This season the Weill Center will celebrate its 20th Anniversary Season.

MISSION
Preserve this historic landmark theater in order to provide & sustain a majestic performing arts venue for the community and to serve the people of Sheboygan County and surrounding communities with the opportunity to enjoy cultural, educational, civic, and corporate events that will entertain and inspire.

Overview

The Weill Center, a historic entertainment venue and non-profit organization in Downtown Sheboygan, has the opportunity to join its team as a full-time Marketing and Events Coordinator. The Marketing and Events Coordinator is detail-oriented, consumer-centric and results-driven. This person will help manage artist hospitality, event marketing, community outreach, organizational publicity and more under the direction and supervision of the Executive Director. With a small team, each member puts their multiple talents and expertise to work and can be involved in shaping the future of the organization. The Marketing and Events Coordinator will join the team during an exciting time as we launch the 2021-22 season with a lineup like never before. This work includes a celebration of the theater’s 20-year history and planning for future development.

Duties and responsibilities

Marketing, Communications, and Outreach

  • Develop and implement organizational and event-specific marketing plans

    • Define goals, create SMART objectives to measure success, identify strategies and execute tactics on deadline and in budget

    • Manage event marketing budgets

  • Assist with the creation of organizational brand standards; Act as the brand protector, ensuring the brand is consistent on all materials

  • Act as the organization’s media buyer to place advertisements to achieve event goals

  • Oversee the creation and production of advertising and collateral materials

    • Posters, mailers, print ads, banners, billboards, programs, flyers and more

  • Maintain the organization’s website and social media pages, contributing new and relevant content on a regular basis

    • Create social images as needed

  • Schedule and create all eblasts for the organization

  • Conduct media research, create reporter backgrounders and develop targeted media lists to gain publicity for the organization, staff, board and specific events

  • Write and submit press releases, articles, award nominations, and more

  • Attend and help facilitate focus groups for programming research

  • Create and participate in community outreach and partnerships initiatives

  • Work with artist’s team to collect marketing assets and coordinate artist approval of all promotional pieces

  • Work with marketing contractors (graphic designers, videographers, photographers, etc.) to create marketing assets for each event

  • Schedule artist interviews with media partners

  • Review and report on Google Analytics and marketing campaign results on a monthly basis

Event Management and Artist Hospitality

  • Participate in artist research

  • Manage artist hospitality and catering and ensure needs are met on show day

  • Prepare artist transportation and hotel accommodations as needed

  • Assist in the creation and distribution of “Day of Show” documents and logistics

  • Manage the Weill Center’s internship program; Recruit, train and manage interns

  • Act as event manager for select events

  • Introduce performances from the stage when needed

  • Secure photography/videography as needed

  • Assist with event set-up and tear down

Administrative

  • Attend networking events, conferences, etc. as a representative of the Weill Center

  • Create agendas, prepare meeting packets, organize set-up/take down of meeting, take meeting minutes and define action steps and follow up on next steps as needed

  • Answer office phones and greet visitors

  • Manage the ticket office when needed

  • Other duties as assigned

Qualifications

  • Bachelor’s degree in communications-related field

  • 1+ years of marketing-related experience preferred.

  • Experience and/or interest in the entertainment industry

  • Excellent writing skills and working knowledge of AP Style

  • Must project a positive, professional and polished image of the Weill Center at all times

  • Must be flexible, adaptable and willing to take on new tasks as needed

  • Excellent customer service skills are essential

  • Exceptional time management skills

  • Self-starter, independent worker, solutions-creator

  • Exceptional knowledge of social media platforms

  • Experience with InDesign or Photoshop a plus!

  • Knowledge of communication platforms - Mailchimp, Hootsuite, SilverStripe website - a plus

Benefits

  • Annual salary range: $32,000-$38,000 (commensurable with experience)

  • Eligible for 401(k) benefits and 3% match after 1 year

  • 10 days paid vacation
  • No health benefits

  • Complimentary parking

  • Complimentary tickets for select shows

  • The following scheduled holidays: Memorial Day, Independence Day, Labor Day, Thanksgiving Day, Christmas Day

  • Flexible schedule

  • Professional development opportunities/reimbursements as agreed upon by supervisor

To apply:  Send cover letter, resume, and two (2) writing samples to kglodosky@weillcenter.com.